Author: Karen GarcesAuthor: Karen GarcesAuthor: Karen GarcesAuthor: Karen Garces

Any marketer can attest to the effectivity of landing pages. With consumers’ attention span getting worse, you need to lure them with compelling advertisements. And landing pages are marketing tools that are built for conversion.  Unbounce evaluated 10 landing pages across 10 various industries. And the average conversion rate was surprisingly high at 4.02 percent!

More impressive than your website, a landing page delivers what your other marketing channels can’t. As business owners, you want to exhaust all marketing strategies to rake in sales. And wowing your audience with interactive landing page designs is key to a happy bank account.  But there is more to landing pages than just mere

There’s a reason why 48 percent of marketers build landing pages for every new marketing campaign. That’s because they know how effective landing pages are in generating leads and sales. Check out the best landing page examples from brands, and you’ll see why they’re reaping the benefits.  Unfortunately, the other half of marketers don’t consider

Consumer behavior is undoubtedly complex. It’s hard to pinpoint what triggered a consumer to purchase the product or subscribe to the service. But one thing is certain, though — emotion has a significant impact on the consumers’ buying decision. And this why emotional marketing is crucial in every ad design.  While brands strive to put