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The year 2020 hasn’t even come to a close yet, but a whopping 2.05 billion online shoppers have already been recorded, according to Oberlo. And it shows no signs of slowing down any time soon. With more and more people shopping online, eCommerce businesses are also thriving. 

Online shopping is growing in every way possible and is becoming an integral part of the buying experience. This makes it all the more important for a business to establish its brand identity design. Your online store logo has to make your brand stand out, so it needs to be designed professionally. Here are the reasons why. 

Why a Logo Will Make or Break Your Business 

To help you understand why a professionally designed logo is a requirement, let’s look at what it is and why it’s essential. A logo is what identifies you as a brand. It comes in different forms, such as letters, images, flags, symbols, and many others. It won’t directly help with selling and describing your brand, but it will reflect your style and convey your message. The benefits of a good logo are endless. 

A common misconception of many startups and small businesses is that they don’t need an online store logo. They place brand identity design on the back burner, thinking that a logo is for big named brands only. With fierce competition in every industry, standing out from the crowd is more complicated than ever. 

If you’re one of the few who thinks that brand identity design needs no more attention than designing a logo on your Word application, read on. 

Professional Quality 

man on laptop

Creating a DIY logo on Microsoft Paint will result in a logo that looks like it came from Microsoft Paint. Totally unprofessional. Not unless you have a Michelangelo on your team that can do wonders using that software. 

According to Chron, professionalism is necessary for the long-term success of a business. If you want to build a reputation as a leader in your industry, your brand identity design should be created by a professional. 

It Makes a Great Impression 


A Judgment and Decision Making study has found that consumers decide in as little as a third of a second. When potential clients view your website, the first thing they most probably will see is your logo. A professional looking logo can make a great first impression of your brand. 

Your logo will appear wherever you make your presence felt, and it is what they will recognize you with. It’s imperative that you make a good impression to make customers remember and patronize you. 

A Good Return on Investment 

letters scrabble

Many businesses opt to create a logo through cheaper means. They are unaware that the money spent on good brand identity design is money well spent. A great logo and overall brand identity is a long-term investment. 

Good logo design helps promote authenticity for your brand. Consumers will equate this with trustworthiness, loyalty, and fairness, among many other advantageous business traits. This can translate to increased sales and revenues, thanks to brand identity designed by a professional. 

Flexibility for All Media 

man holding mobile phone

When you create your own brand identity designs, there’s a huge probability that you’ll miss adding essential elements. A professional graphic designer understands what constitutes a good logo design that you may know nothing about. The most appropriate fonts or colors need expertise that templates can’t give you.   

Additionally, you may not understand the correct formats that your logo needs to be compatible with. Suffice it to say, a professional graphic designer knows the ins and outs of brand identity design that you don’t. It’s not enough to know what would look good, you also have to know what will work and where. 

Easier Brand Building 


Brand identity design doesn’t stop at getting an excellent logo. It also comprises of how your brand message is conveyed and how consumers see you. A professionally-designed brand identity can make building your brand simple and easy. 

From your web presence to your brand literature, everything will be accessible when your brand identity design has cohesion, harmony, and competence. These traits are what will make your marketing and advertising strategies work efficiently. 

Has a Longer Lifespan 


A professional graphic designer doesn’t start a logo with a doodle. They do their research and understand what the brand is all about. They need to know who the audience is, what image the brand wants to project, and other relevant data before embarking on making your logo. 

Take a look at some of the world’s most famous logos, one of which is the Coca-Cola logo. It hasn’t changed over the years but still kept its timelessness. Consistency is a big part of famous logos, and a professionally designed one can last you a lifetime. 

Builds Trust and Authority 


An Invesp research shows that 31% of consumers believe that the most critical brand quality is trustworthiness. New businesses often face the challenge of building customer trust. It’s a struggle that even the more established companies face. 

A professional-looking logo as part of an overall brand identity design helps ensure that you gain trust and be seen as an authority. People will see you as someone who takes their business seriously and are bent on providing fair prices and quality products. 

How to Get Excellent Brand Identity Designs  

Small businesses and startups can sometimes fall into the trap of cutting corners to save a few bucks. It’s totally fine and understandable, but there are things that you shouldn’t skimp on. One of which is brand identity design. The BBC logo costs $1,800,000 for a rebranding campaign, and it’s worth every penny. 

However, this doesn’t mean that you have to shell out that vast amount of money for a logo. An on-demand graphic design service such as Lead Pixels can help you do it for less. For a flat monthly subscription rate, you can have all your brand identity design needs and more. 

Lead Pixels is an unlimited graphic design service that creates logos for you anytime you need them. In as little as 24 to 48 hours, you can have the logo of your dreams without breaking the bank. In addition, you can also request for other graphic design assets that you need with unlimited revisions. It’s the only graphic design service that you will ever need.

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