How to Tie Your Digital Branding Elements Together Seamlessly

The importance of branding in any business can’t be stressed enough. In fact, survey results say 8 out of 10 people said trusting the brand is a prerequisite to buying from them. 

And with more consumers turning to their mobile phones to check out products, shop, and talk about their latest buys, digital branding has never been as crucial as it is today.

In this article, we’ll discuss how taking your branding strategies to the digital arena can fast-track your venture’s growth. We’ll also delve on examples of digital branding and how to match them across platforms for optimum results. 

Why Is Digital Branding Important?

Most people know what branding is but may have different definitions of the term. Entrepreneur offers a spot-on definition – it’s your brand’s promise to your customer. Simple as it may be, it involves many gears and cogs to function properly. For instance, it should answer the following questions:

• Who are you as a business?
• What can clients expect from your products and services?
• How should the public perceive you to be?
• Compared to your competitors, what makes your business different?
• How do you apply your values to your everyday operations?

When applied to the digital sphere, branding takes the form of digital assets or materials that can be shared through electronic devices online and offline. 

Digital Branding vs Digital Marketing

Because they’re very much related to each other, these two terms are often interchanged. To put it simply, digital branding is who you are. On the other hand, digital marketing is how you communicate your brand to our audience.

Benefits of Digital Branding

Putting a premium on branding offers a business the following benefits:

Improved Reputation

By knowing who you are and what you stand for, you’re establishing yourself as a reliable entity within your industry. Depending on your niche and identity, people will come to you when they need something that falls within your area of expertise.

Moreover, building a strong brand will paint your venture as a professional business people can depend on. With a good reputation, people won’t have to think twice before getting products or services from you.

Engaged Community

Once you’ve established yourself as a reliable business or even an expert in your field, people will be at-ease to engage with your brand. They’ll follow you on social media, check out your content, and hopefully, become returning customers and active supporters.

Personal Connection

The benefits of having a personal connection with your audience go beyond a single purchase. When people like your content and post comments on your social media channels, you get valuable feedback that can guide your decisions as you try to improve your business. 

In addition to that, a connection with your audience can also pave the way for word-of-mouth marketing, which is not only free but also very effective.

Examples Of Digital Branding

Here are some examples of digital branding segments that can define your business.

Logo

A logo is one of the brand’s most significant assets. It’s a visual symbol of the brand’s identity. One look at this image should give clients a good grasp of what the business is all about.

Here are a few characteristics to keep in mind when designing a logo:

• Simple. The logo should be simple enough for the viewer to appreciate it even at first glance.
• Versatile. Though you might want to go for a colored logo, choose a style that will also look great even in grayscale or black and white.
• Memorable. Despite the simplicity, the logo should make an impact and make the viewer think of your brand the moment they see it.

Website

Akin to a physical store, your website is your business location in the digital world. And just as you would style a brick-and-mortar store to reflect your unique identity as a brand, the same goes for your website. 

Here are a few factors to consider when it comes to website design:

• Essential Components. There are no set rules on a website’s contents, and you can be as creative as you want. However, there are crucial components you need to include. For instance, a website without an About page looks unstable and unreliable. 
• Functionality. The website should function following your nature of business. For example, if you’re selling digital products, the website should have the download and payment gateway capabilities.
• Aesthetics. You’d want the website to be a pleasant digital space your visitors would want to stay (and hopefully shop).

Social Media

Social media presence has almost become a requirement for brands these days. In fact, many digital branding services put a special focus on this vital factor. 

That said, merely posting just about anything isn’t enough. You need to keep your content relevant to your unique value proposition. Also, it’s ideal that your posts tackle matters significant to your audience. 

Matching Digital Branding Strategy Across Platforms

It’s not enough that your digital branding ideas hit the mark; you have to match your strategy across platforms.

These factors should be kept consistent on your digital assets, be it your website, social media accounts, ads, email newsletters, or any other marketing materials. 

• Color palette. Your chosen color palette should be consistent. Though you might need to set a new color scheme for every new campaign, it’s great to stay close to your brand’s hues or tones. 
• Font. It’s ideal to have a set of go-to typefaces you can use for various materials. That way, your assets won’t look hodgepodge when placed alongside one another, such as in an Instagram account.
• Images and brand messaging. The logo that you use on your website should be the same one that you use for your social media accounts and all other digital messages. In the same vein, images and messaging should also be consistent. For instance, is your brand young, fun, and edgy? Or is it professional, austere, and sleek? Make sure that they reflect on every web page, social media post, and marketing effort.

The Bottom Line

Spending time and effort on optimizing your digital branding strategy is a no-brainer. If you want to gear your brand for success in today’s digital world, it should be part of your checklist. That said, make sure that you’ve got all the factors covered – from copy to graphic design and everything else in between.