The importance of branding in any business can’t be stressed enough. In fact, survey results say 8 out of 10 people said trusting the brand is a prerequisite to buying from them.
And with more consumers turning to their mobile phones to check out products, shop, and talk about their latest buys, digital branding has never been as crucial as it is today.
In this article, we’ll discuss how taking your branding strategies to the digital arena can fast-track your venture’s growth. We’ll also delve on examples of digital branding and how to match them across platforms for optimum results.
Most people know what branding is but may have different definitions of the term. Entrepreneur offers a spot-on definition – it’s your brand’s promise to your customer. Simple as it may be, it involves many gears and cogs to function properly. For instance, it should answer the following questions:
When applied to the digital sphere, branding takes the form of digital assets or materials that can be shared through electronic devices online and offline.
Because they’re very much related to each other, these two terms are often interchanged. To put it simply, digital branding is who you are. On the other hand, digital marketing is how you communicate your brand to our audience.
Putting a premium on branding offers a business the following benefits:
By knowing who you are and what you stand for, you’re establishing yourself as a reliable entity within your industry. Depending on your niche and identity, people will come to you when they need something that falls within your area of expertise.
Moreover, building a strong brand will paint your venture as a professional business people can depend on. With a good reputation, people won’t have to think twice before getting products or services from you.
Once you’ve established yourself as a reliable business or even an expert in your field, people will be at-ease to engage with your brand. They’ll follow you on social media, check out your content, and hopefully, become returning customers and active supporters.
The benefits of having a personal connection with your audience go beyond a single purchase. When people like your content and post comments on your social media channels, you get valuable feedback that can guide your decisions as you try to improve your business.
In addition to that, a connection with your audience can also pave the way for word-of-mouth marketing, which is not only free but also very effective.
Here are some examples of digital branding segments that can define your business.
A logo is one of the brand’s most significant assets. It’s a visual symbol of the brand’s identity. One look at this image should give clients a good grasp of what the business is all about.
Here are a few characteristics to keep in mind when designing a logo:
Akin to a physical store, your website is your business location in the digital world. And just as you would style a brick-and-mortar store to reflect your unique identity as a brand, the same goes for your website.
Here are a few factors to consider when it comes to website design:
Social media presence has almost become a requirement for brands these days. In fact, many digital branding services put a special focus on this vital factor.
That said, merely posting just about anything isn’t enough. You need to keep your content relevant to your unique value proposition. Also, it’s ideal that your posts tackle matters significant to your audience.
It’s not enough that your digital branding ideas hit the mark; you have to match your strategy across platforms.
These factors should be kept consistent on your digital assets, be it your website, social media accounts, ads, email newsletters, or any other marketing materials.
Spending time and effort on optimizing your digital branding strategy is a no-brainer. If you want to gear your brand for success in today’s digital world, it should be part of your checklist. That said, make sure that you’ve got all the factors covered – from copy to graphic design and everything else in between.
Lead Pixel is an on-demand graphic design service that caters to fast growing teams, marketers, and agencies.
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