Ever wonder how a store poster or an online graphic can subtly persuade you to pick the product and add it to your cart? That’s the prowess of a marketing designer at work!
In fact, statistics tell us that 3 out of 10 marketers believe that visual images are the most significant form of content for their ventures. Without a doubt, graphic design is a critical part of making your brand relatable to your audience. And if you’re planning to step up your game, getting the services of a marketing designer is surely a great idea.
A marketing designer is a creative who specializes in marketing materials. Now here’s a common question – what’s the difference between a marketing designer vs. graphic designer?
Though a regular graphic designer has a general knowledge of how to create various visuals, one that focuses on marketing materials is well-versed in specific aspects of design.
Here are some materials that a marketing designer can create for you.
With US online shoppers projected to reach 230.5 million in 2021, ventures are amping up their online presence. Here are digital content visuals you’ll need a marketing designer for:
Even though ventures need to make their presence felt in the info superhighway, it’s still crucial to have premium materials for offline viewers. These include:
Here are some of the benefits of hiring a designer who specializes in marketing visuals:
Consistency is key if you want your audience to recognize your brand and really understand what you stand for. That said, one way to do that is by maintaining one voice and tone when it comes to brand messaging. In short, your messages should always sound the same – whether your identity is formal and austere or fun and dynamic.
In the same vein, the visuals you use should be consistent. For instance, the following elements should be kept constant to build a strong brand:
It goes without saying that a marketing designer knows how to translate the same look and feel across all the platforms you use.
Part of the marketing designer requirements is knowing how to use design elements in a way that enhances user experience (UX). For instance, a good grasp of color theory and color psychology allows the designer to come up with images that invoke certain feelings while being easy on the eyes.
In the same vein, the proper use of negative space and layout skills can make or break a design. Along with these, there are many other design factors that can greatly affect how your audience perceives your brand. And a skilled creative would know how to use these factors for your brand’s benefit.
Aside from a steady branding and UX, engagement is also crucial to business growth in this day and age. An engaged audience actively joins the conversation not just about the brand, but also about issues related to the target market.
In addition to that, those who support the brand are more likely to recommend it to their close circle, providing the benefit of word-of-mouth marketing. Without a doubt, strong marketing visuals help stir conversations, enhancing community engagement.
Now that you know the marketing designer definition and you feel like you need one to grow your business, the next question is, how do you get one?
In general, there are three ways to go about it. That said, it’s best to choose an option that fits your brand’s unique needs and culture.
The first option is to go the traditional route and hire an in-house designer. Obviously, this is a long-term commitment and may not be best for startups trying to keep the business agile.
If you’re not ready to hire an employee, then finding a freelance designer can be a more practical option.
Ventures who aren’t ready to hire an employee and don’t like the risk of hiring a freelancer turn to graphic design subscription.
If you’re interested in getting graphic design subscription services, check out Lead Pixels. With high-quality marketing designs at a flat monthly rate, we provide value for your every buck. Check out our packages and sign-up today.
Lead Pixel is an on-demand graphic design service that caters to fast growing teams, marketers, and agencies.
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