Here’s How a Marketing Designer Supports Successful Campaigns

Ever wonder how a store poster or an online graphic can subtly persuade you to pick the product and add it to your cart? That’s the prowess of a marketing designer at work!

In fact, statistics tell us that 3 out of 10 marketers believe that visual images are the most significant form of content for their ventures. Without a doubt, graphic design is a critical part of making your brand relatable to your audience. And if you’re planning to step up your game, getting the services of a marketing designer is surely a great idea. 

What is a Marketing Designer?

A marketing designer is a creative who specializes in marketing materials. Now here’s a common question – what’s the difference between a marketing designer vs. graphic designer?

Though a regular graphic designer has a general knowledge of how to create various visuals, one that focuses on marketing materials is well-versed in specific aspects of design. 

• Attention. Good marketing material can capture viewers’ attention and stimulate their interest in the brand, product, or service. Whether it’s a social ad or billboard, it should make the audience stop a moment to appreciate the visual.
• Clarity. Typically, a visual has a few seconds to make an impact on the audience. That said, you wouldn’t want to confuse the audience with a complex image. 
• Persuasion. Last but not least, the material should be able to convince, or at least persuade, the audience to consider choosing the brand. 

Materials that a Marketing Designer Knows How to Design

Here are some materials that a marketing designer can create for you. 

Digital Content

With US online shoppers projected to reach 230.5 million in 2021, ventures are amping up their online presence. Here are digital content visuals you’ll need a marketing designer for:

• Branding assets (logo, wordmark, etc.)
• Website design
• Mobile app design
• Social media posts
• Social media ads
• Online ads, and
• Platform visuals (banners, content images, etc.)

Offline Materials

Even though ventures need to make their presence felt in the info superhighway, it’s still crucial to have premium materials for offline viewers. These include:

• Signages
• Posters
• Brick-and-mortar store decors (decals, standees, etc.)
• Merch design (mugs, shirts, pens, etc.)
• Coupons, and 
• Tickets

Benefits of Hiring a Marketing Designer

Here are some of the benefits of hiring a designer who specializes in marketing visuals:

Consistent Branding

Consistency is key if you want your audience to recognize your brand and really understand what you stand for. That said, one way to do that is by maintaining one voice and tone when it comes to brand messaging. In short, your messages should always sound the same – whether your identity is formal and austere or fun and dynamic.

In the same vein, the visuals you use should be consistent. For instance, the following elements should be kept constant to build a strong brand:

• Logo
• Typography
• Color palette
• Lines
• Shapes, and
• Images

It goes without saying that a marketing designer knows how to translate the same look and feel across all the platforms you use. 

Improved User Experience

Part of the marketing designer requirements is knowing how to use design elements in a way that enhances user experience (UX). For instance, a good grasp of color theory and color psychology allows the designer to come up with images that invoke certain feelings while being easy on the eyes. 

In the same vein, the proper use of negative space and layout skills can make or break a design. Along with these, there are many other design factors that can greatly affect how your audience perceives your brand. And a skilled creative would know how to use these factors for your brand’s benefit.

Enhanced Engagement

Aside from a steady branding and UX, engagement is also crucial to business growth in this day and age. An engaged audience actively joins the conversation not just about the brand, but also about issues related to the target market. 

In addition to that, those who support the brand are more likely to recommend it to their close circle, providing the benefit of word-of-mouth marketing. Without a doubt, strong marketing visuals help stir conversations, enhancing community engagement.

How to Hire a Marketing Designer

Now that you know the marketing designer definition and you feel like you need one to grow your business, the next question is, how do you get one? 

In general, there are three ways to go about it. That said, it’s best to choose an option that fits your brand’s unique needs and culture. 

Hiring an In-House Designer

The first option is to go the traditional route and hire an in-house designer. Obviously, this is a long-term commitment and may not be best for startups trying to keep the business agile.

Pros:

• You’ll have an artist who will always be there when you need a visual.
• The designer will be exclusively working with you.

Cons:

• You have to find the perfect person who can perform offline and digital marketing designer job descriptions.
• The hiring process can be tedious and time-consuming.
• Onboarding and hiring a full-time designer can be costly.

Hiring a Freelancer 

If you’re not ready to hire an employee, then finding a freelance designer can be a more practical option.

Pros:

• There’s no long-term commitment; you can pay the freelancer on a per-project basis.

Cons:

• The process of hiring a freelancer can be tedious.
• Reliability is a top concern when hiring freelance workers. Typically, there won’t be anything you can do if the person goes MIA in the middle of a project.

Getting Graphic Design Subscription Services

Ventures who aren’t ready to hire an employee and don’t like the risk of hiring a freelancer turn to graphic design subscription.

Pros:

• You won’t have to deal with hiring matters.
• Agencies ensure that they have skilled and well-trained designers, so they deliver high-quality results.
• Subscription services are practical because you can have multiple designs made at a flat monthly rate.

Cons:

• If you only need one or two designs (which is unusual for a business), then you might not make the most out of the service.

If you’re interested in getting graphic design subscription services, check out Lead Pixels. With high-quality marketing designs at a flat monthly rate, we provide value for your every buck. Check out our packages and sign-up today.